4 secrets to increasing the appeal and upgrading your online advertising
Online advertising has long been a useful communication channel for businesses to reach their target customers, build brand awareness, and boost sales quickly and effectively. To stand out and capture attention during this crucial time, brands need to create impressive, inspiring advertising campaigns that connect with customers.
In the Asia-Pacific region, many brands have experimented with and implemented innovative approaches to attract attention and drive purchasing behavior during promotional seasons.
1. Tell a compelling story through video and audio.
It's no surprise that video advertising with compelling stories has the potential to create a powerful ripple effect and engrave brand image in consumers' minds. The secret lies in the skillful combination of eye-catching visuals and emotionally resonant messages, built on a deep understanding of customer behavior.
A prime example is Lazada. This e-commerce platform made a splash in the Philippines with its "Nasa Lazada Yan" campaign (literally: "Everything is on Lazada"), attracting over 35 million views. Using first-party data, Lazada analyzed over 90 million products and services, discovering both the most popular and less-known items. These categories were transformed into catchy lyrics with catchy melodies, featuring YouTuber Mimiyuuuh and the band SB19. The campaign not only created a popular slang term but also helped increase customer loyalty for the platform.
2. Leverage a diverse range of creative tools and platforms.
To be present wherever customers are and maintain a consistent brand identity, brands are strongly leveraging creative platforms and advertising variations. This approach allows them to tell multiple stories aligned with their marketing goals while expanding their reach.
Grab achieved success with its Ramadan campaign by building a creative, space-themed story. The main characters were the crew of the ship Bisalah – a phrase that evokes the optimistic spirit of overcoming adversity in Indonesia. Humorous plot points were developed around everyday needs, demonstrating Grab's ability to meet all consumer demands. As a result, Grab recorded a significant increase in brand awareness and a 4.5% higher ad recall. With a solid creative foundation, the brand can apply automated solutions like Performance Max to optimize ad display to the right target audience across the entire Google ecosystem.
3. Collaborate with trusted content creators.
Online video creators wield significant influence due to their ability to build trust and loyal communities. 88% of YouTube viewers in the Asia-Pacific region agree that they trust recommendations from creators on the platform.
Unilever Simple Vietnam leveraged this power by collaborating with Chau Bui – a prominent figure in the beauty industry – to introduce its new product line in a skincare tutorial video during the 11.11 shopping event. The natural, relatable content led viewers directly to the brand's Shopee store. Thanks to this campaign, Unilever Simple reached 7.4 million users and achieved a 110% increase in return on advertising spend.
4. Emphasize benefits and provide a clear call to action.
During major sales events, consumers often need a compelling reason to make a purchase. Therefore, highlighting the practical benefits of a product, combined with a strong call to action (CTA), will help accelerate the closing process.
Central Retail Thailand successfully implemented this strategy in their 12.12 campaign. In just the first 5 seconds of the advertising video, they highlighted attractive offers such as large discounts, low prices, and buy-one-get-one-free promotions. Simultaneously, the "Download the app and shop now" call to action directly encouraged customers to take action, contributing to increased sales.
Applying these four innovative methods to your advertising strategy will help your brand stand out during sales seasons, capture customer attention, and improve profitability. To elevate your sales campaigns, you can continue exploring how to leverage emerging shopping trends, deliver a seamless customer experience, and establish a robust communication plan in the following chapters.
To increase organic reach, optimize marketing costs, and build a sustainable brand, BIN Media also offers effective fanpage content management solutions. Hopefully, through this article, you have learned ways to refresh and enhance your advertising campaigns during major sales seasons, and also gained insights into consumer trends and comprehensive communication strategies.
5. Conclusion
The article above shared four methods to help businesses elevate and make a mark with their advertising campaigns. S1N Group believes that you will gain a lot of practical knowledge, supporting increased brand awareness and boosting sales during the annual shopping season.
If you want to optimize costs, save time, and quickly achieve outstanding results in your Google Marketing campaigns, don't hesitate to contact S1N Group's team of experts via Hotline 0985 345 394 for free consultation and the best solutions for your business.